Twenty years ago, no lawyer imagined getting clients from 1-minute videos on social media. Today, many still don't see this new reality. Let's explore why people are now hiring lawyers they follow on TikTok.
1. Accessible Legal Information
TikTok's short videos encourage quick, engaging content. Lawyers are breaking down complex ideas into easy-to-understand videos. It shows their expertise and builds.
2. Branding
TikTok lets lawyers show their personalities. This makes them more relatable than traditional ads. Google Ads can feel impersonal. Social media, on the other hand, builds real connections. Lawyers can create a strong brand by sharing content that reflects their expertise and personality.
3. Reaching Younger Audiences
Younger people are active on TikTok and starting to need legal services. They use social media to research and make purchasing decisions. Lawyers on TikTok can reach this group effectively. Traditional marketing doesn’t work as well for them.
4. Building Social Proof
Social proof is important for every business. TikTok provides it through likes, follows, and comments. These metrics build trust. Potential clients see engagement as something that draws them in as clients.
The Benefits for Lawyers
TikTok is cost-effective. Lawyers can reach a wide audience without spending much. They can also engage regularly with their audience, keeping them top of mind. Few law firms are using TikTok, so early adopters have an advantage. TikTok can be a new source of leads. I wouldn't be surprised if potential clients look up lawyers' social media presence before working with them.
MarketingBound.com powers this newsletter. We also manage social media for high-ticket services. We’re sharing all our secrets so you can grow your business yourself, and if you don't want to, we’re always here to help.
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