How Personal Injury Attorney Adam Loewy, is Crushing LinkedIn
Adam Loewy, a personal injury lawyer from Austin, Texas, started his practice in 2005. He posts about his cases, life, and business on LinkedIn. What stands out about Adam’s content is his storytelling. His content seems like a casual coffee with a friend. But here is a breakdown of WHY his content is working.
—> Taking a stance.
People get nervous about having strong opinions about topics in their industry. Adam points out what he agrees with and disagrees with. This is how to build a personal brand. You attract the right people and establish yourself as a thought leader.
—> Strong hooks.
Adam starts his posts with intriguing first-liners that make you want to read more.
—> He isn’t scared of showing off his personality.
It’s hard to balance being a serious lawyer and making jokes, but Adam does this very well. How? He doesn’t joke about his work or his opinions. He sprinkles in jokes when talking about his life. He leverages his sense of humor in his personal posts.
—> Addressing Business Challenges
Usually, business owners avoid projects/initiatives that do not work. Adam talks about things he works on, no matter the result. He shows us his successes and initiatives that may not have panned out the way he hoped. This builds trust with his audience.
—> Unique Photos
Adam always discusses client stories and includes shocking pictures to accompany them. The photos are sure to stop people scrolling. Not many injury lawyers get into the hard parts of their jobs. Adam not only tells us about it but SHOWS us the harsh reality of his job.
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