Social media marketing is a game-changer for law firms because so few are taking advantage of consistent posting on these channels. For example, there is so much opportunity for lawyers to stand out on TikTok. Your competitors are not on there!
Before you jump into any platform, let's review which one you should start with.
Choosing the Best Social Media Platforms
A study by the American Bar Association found that 35% of lawyers who use social media for professional purposes gain clients through their social networking activities.
At Marketing Bound , we have seen this time and time again. Social media works.
Each platform has unique advantages tailored to different types of law and your current resources.
Social Media Platforms and how to use them:
LinkedIn is for B2B.
Perfect for B2B legal services. There are 58 million companies on LinkedIn. Requires daily engagement with other people. You would need to be active on the platform to make sales.
Facebook is for ads.
Suitable for family law and personal injury practices. Organic content does not work well. It's a pay-to-play platform. This means that you need to invest in ads to make it work. Alternatively, you can join communities related to your field of specialty to try to get clients there. This is a more active process than paying for ads.
It is useful for building a personal brand and keeping up with legal trends. However, it is the only channel from which we have not witnessed leads being generated.
YouTube is never slowing down...
This channel is effective for sharing informative videos and establishing authority through visual content. It is a great channel for every type of law firm. Your firm can make a video today, and it will still get leads two, three, or ten years from now.
This channel requires investment in content creation and shows no signs of slowing down. People are replacing cable with YouTube. Everything is on YouTube!
Instagram is not just for models...
Instagram's new reels are making it possible for small accounts to gain visibility. Ideal for B2C firms, you can generate leads. Instagram is also a pay-to-play platform. You can infuse a budget into this platform and reach your target audience.
TikTok is for business!
TikTok is the only platform that actively pushes your content out to new people every single day. Consistently posting means reaching your audience frequently. That way, when prospects are ready to work with you, they come to you as a warm lead.
Content Tips for Lawyers:
Do not use industry jargon in your content.
Post every day.
Repurpose your video content to every platform using Repurpose.io.
Your videos should address clients' questions.
Keep your videos under 1 minute. Short and sweet.
Add titles on your videos.
Leave your other questions in the comments below!
MarketingBound.com powers this newsletter. We also manage social media for high-ticket services. We’re sharing all our secrets so you can do it yourself, and if you don't want to, we’re always here to help.
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