If you’re posting on social media for your law firm, you’re already ahead of your competitors. There is such a big opportunity for lawyers to thrive on social media and most firms are NOT doing it. The best part is that the BIG law firms aren’t doing it. Social media is allowing small firms to thrive while competing with the big dogs. We all know that Google Ads are a waste for small firms. Social media is the way IN. So congratulations on already being ahead of the pack. Here are 5 ways to improve your social media presence.
1. Talking in Jargon
Lawyers know all the legal jargon in their respective fields. Unfortunately, it doesn’t translate well into social media content. While it might be second nature to lawyers, it confuses potential clients unfamiliar with these terms.
This creates a barrier between the firm and potential clients. If an audience can’t easily understand the content, they are less likely to trust the firm or engage with its services. That is when lawyers say, “Oh, social media doesn’t work.”
The solution is to use plain language. When legal terms are necessary, provide clear explanations or context so anyone can understand the message.
2. Getting Really Detailed About Processes
Some law firms delve too deeply into the technical details of legal processes in their content. While thoroughness is important for the job, it’s not necessary for social media. Overwhelming potential clients with too much detail can lead to confusion, disinterest, or the impression that the legal process is too complex to handle.
The solution is to think of social media as bite-sized pieces of information. Your goal is to present a small amount of helpful information so that your audience likes, engages with, or shares the post. Your goal is to build trust with every post—not show how much you know about a topic!
3. Not Giving Away All the Information People Need
Some firms hold back information in their social media content. They think it will force potential clients to contact them for more details.
This will backfire. There is abundant information out there. They will look for a lawyer with the information. If you don’t provide what they need, they will move on to another firm that provides more complete information upfront.
Lawyers are used to exchanging their knowledge for money. Social media works by offering information first, building trust, and then attracting potential clients. Your goal with social media is to build trust, and you cannot do that without offering valuable information.
4. Not Distributing Your Social Media Content
If you’re going to create social media content, make sure it’s on as many platforms as possible. If you record a video, ’s posted on every single social media platform.
I do this with my clients. We focus on one channel and then distribute to every other channel. We do this for two reasons. First, we don’t know if another channel might take off, and additional sources of leads are always welcomed. Second, you want to be omnipresent. In other words, you want to get in front of your audience, no matter where they are online.
Plus, you’re already spending time and effort on the content, so you might as well multiply the return.
The solution is to distribute your content on as many channels as possible.
5. Being Scared That Your Competitors Will Copy Your Stuff
I spoke to a law firm that hesitated to share valuable content out of fear that competitors would copy them.
Here is why this doesn’t make sense. By the time they are impressed with your social media presence, you will have already 1) figured out your social media process, 2) built an online brand, and 3) established yourself as a leader in the space. They may copy your ideas or topics but there’s no way they can catch up.
The solution is to remain consistent, and they will never be able to catch up.
There are the 5 social media mistakes you may be making and their solutions. We’re excited to see you get more leads from social media!
Any other questions? Leave them below!
MarketingBound.com powers this newsletter. We also do social media for law firms. We’re sharing all our secrets so you can grow your firm yourself, and if you don't want to, we’re always here to help.
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