Creating a consistent stream of social media content can feel overwhelming, but it doesn't have to be.
Let’s debunk some content creation myths right away:
Posting every day. You don’t need to post every day. But you need to post every second day. That means 15 days per month.
Your content needs to be different for every platform. When you first start, you won’t know what works best on which platform. So, create content and distribute it on every platform. You’ll be able to see what works and what doesn’t. You’ll also see which platform generates the most leads.
Videos don’t do well for my audience. Short-form videos work well for every audience when done properly! For example: Making sure the videos are no longer than one minute long.
Simple content plan:
15 posts.
Short-form video content.
Distribute the videos to every social media platform.
Here is a breakdown of how you will spend your content creation day:
Spend four hours writing 15 scripts.
Record the 15 videos on your phone. This will take 1-2 hours.
Spend 2 hours editing them in CapCut.
Upload the edited videos to a scheduling tool like Metricool to distribute your videos to every social media platform. This will take around 1 hour.
In 9 hours, you will have all your content for a month!
MarketingBound.com powers this newsletter. We also do social media for law firms. We’re sharing all our secrets so you can grow your firm yourself, and if you don't want to, we’re always here to help.
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