Your competitors can “copy” your content and website, but they cannot copy your internal processes. Your internal processes are your superpower. In this newsletter, we discuss 3 tips to improve lead conversion by setting up better processes.
1. An easy path to work with you.
The path of least resistance. I spoke to a law firm owner who had 100s of leads per month. However, his process for vetting them was so intense that he struggled to get clients. Crazy!
So when I talk about creating an easy path to work with you, I mean the entire customer journey. From the moment they want to talk to you to when they pay you, it should be an easy path for them!
Here are some tips to improve the customer journey:
Have a clear consultation button on the top of your website.
Have a phone number available for people to call. And have someone answering the calls, at least during business hours.
Paid consultations should be done on your website before you talk to them. No going back and forth for payment.
Try not to get them to do too much homework before the consultation.
2. Use a Customer Relationship Management (CRM) Tool.
Forget AI for a second. You need to be leveraging automation more than AI. When a lead books a consultation, they should automatically enter into a CRM. That is where their profile is automatically created. Their profile is a space for you to write notes, notify the case manager, and assign attorney tasks to prepare for the consultation. Automating tedious tasks in your firm will boost productivity like you can’t even imagine.
I use a tool called SmartSuite to manage everything in my business. I recommended it to one of my lawyer clients, and he also uses it. You can check it out here.
3. Don’t waste time with Dead Leads.
Only about 7% of your market is ready to purchase at any given time. That's not a lot. This also means that email follow-ups and outreach are not ideal. You're shooting in the dark trying to reach that 7%. A better strategy is to be in front of that 7% when they are ready to purchase. The best way to stay in front of prospects until they are ready to purchase is through social media.
Getting in front of them every single day until they are ready. They will have no choice but to want to work with you.
When people book a meeting with you from social media, they are more qualified. They are ready to take the next step. They are ready to put money toward their case. As a result, you’re dealing with the most qualified prospects. You’re not wasting time talking to and following up with leads who were only half interested.
You're only servicing people who want to work with you. No more wasted time on garbage leads.
Bonus note: Many law firms are not taking advantage of social media. Your competitors aren’t on social media, but your clients are. It's a dream scenario for law firms.
Summary:
Make it easy for leads to work with you.
Use a CRM and use automation.
Stop wasting time with garbage leads.
With these three tips, you can 5x your firm’s efficiency!
MarketingBound.com powers this newsletter. We also manage social media for high-ticket services. We’re sharing all our secrets so you can grow your business yourself, and if you don't want to, we’re always here to help.
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