Going Viral on TikTok with Less Than 400 Followers
About law firm:
This American immigration law firm would like to remain anonymous.
Problem:
They wanted to reach more people, but TikTok "kept" them with 250 views per video.
Solution and Results
It was clear that the firm was reaching the right audience. It was a matter of reaching more people and building an engaged audience.
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Marketing Bound analyzed the TikTok account and laid out a 4-step plan.
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1. The first line of every video MUST be straightforward. It must tell people what the video is about.
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2. Keep the videos under 30 seconds. Get to the point quickly and get the audience to watch more of the video.
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3. Talk about a high-level topic that can interest a wider audience.
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4. Maintain momentum by engaging with the audience.
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The results are multiple viral videos and an increase of over 1000 followers in less than two weeks.
